Who are we (really) and how did My Goody Bag come to life?

We’re a team of fun, slightly mischievous gifting gurus, think Willy Wonka meets Santa’s elves. My Goody Bag was born from a love of childhood nostalgia, feel-good moments, and the belief that gifting should spark joy for both the sender and the receiver. What started as a simple idea has grown into a family business built around creating moments of delight, surprise, and connection.

What feeling do we want someone to have the moment they open a Goody Bag?

That unmistakable rush of “Oh wow… this is for me.”
We design every Goody Bag to make people feel chosen, seen, and genuinely delighted - Cue the ooo’s, ahhh’s, and occasional shriek of joy. It’s not just about what’s inside; it’s about how it makes them feel.

What makes a “good” gift a great one in our books?

A great gift surprises, feels thoughtful, and brings a little magic with it. For us, it’s the sweet spot between beautiful presentation, quality treats, playful details, and that nostalgic, warm-and-fuzzy feeling that takes you right back to being a kid on Christmas morning.

Why do we believe gifting should feel joyful, not stressful?

Because gifting is about connection, not pressure. We take the hard work out of choosing, curating, and presenting gifts so you can show up generously, without overthinking it. When it’s easy to give well, everyone wins.

How do we choose what makes it into a Goody Bag?

We design, make, collaborate, and carefully curate every element that goes into our bags. We’re drawn to colour, design, texture, and products that feel a little bit special, things that invite sharing, spark conversation, and add to the moment. If it doesn’t make us smile, it doesn’t make the cut.

Who are we gifting for and who are we gifting from?

We gift for people who want to make an impression; friends, families, teams, clients, brands, and anyone who believes a thoughtful gift speaks volumes. And we gift from people who care about showing appreciation, celebrating moments, and doing it beautifully.

What do we hope people say after the bag’s been opened?

“That was such a good gift.” The kind that gets shared around, talked about, photographed, and remembered, long after the last treat is enjoyed.

How do we make people feel seen and appreciated, even when they can’t be there in person?

By building meaning into every detail. Our Goody Bags are designed to carry emotion, warmth, fun, generosity, so even from afar, the message lands loud and clear: you matter.

What kinds of brands, makers, and moments do we love supporting?

We love collaborating with brands and makers who share our passion for quality, creativity, and feel-good gifting. From nostalgic favourites to beautifully made delights, we champion products that bring joy and elevate the gifting experience.

Where are we based and what’s it like behind the scenes?

Unlike Santa, we’re not based at the North Pole. You’ll find us in sunny Hawke’s Bay, working from our workshop and gifting studio bursting with colour, products, and sharable delights. It’s a happy kind of chaos, shelves stacked high, ribbons flying, and gifts coming together in ways that create pure joy.